Game Development

A very effective marketing tool or lure is a game which can be associated with your brand for customers to play whilst visiting your website or as a bonus download. We can develop these so called mini games for you according to your specifications and once again to fit in with the look and feel of the product. Games are a very catchy way of getting people to interact with a product.

Using games as an advertising and marketing tool is a severely underutilized resource. Advergaming as it is known uses advertising either within or around the game to draw attention to your product whilst the customer is playing. There are different ways these advertisements can be incorporated. One method is to offer the game free on your website which will draw people back to the site over and over again and hopefully lead them to introducing others to the same site. With this type of advertising, the game need not be even related to the core product but having your website in the background, will draw people’s attention to it and increase brand exposure. Some games make adverts run during game transitions where you might see an advert for the product while the game loads or between levels. Other games can incorporate the product into the game itself, so for instance if you were selling stationary the game could have pens and paper in it with the company letterhead on them.

Research shows that to date, more than 85 million people play online games whether paid for or not. This is a significant proportion of internet users. Moreover a large percentage of these users, (42%) will play for one or more hours a week. The benefits of having an effective game on your site are obvious.

Games create an exceptional branding environment for just about any product or service. The best thing about them is that a game remains a draw card to users to a site long after a traditional online advertising campaign has run its course.